Prices · the same for every school · excluding VAT
£150 a month for each school + 1.5% of bookings paid online
If Keely isn't right for you in the first 60 days, leave and pay nothing more. We'll hand you your data.
In the £150, for every school
Your website and checkout. Bookings, with deposits taken and balances collected before the course. Student forms and joining instructions, chased for you. Boat checks and instructor tickets kept in date. A shared inbox and live chat. Every payment goes straight into your own Stripe account, and your customers pay no booking fee.
- Billed monthly. Notice agreed before you sign
- One price, every feature. No plans to choose between
- Prices exclude VAT at 20%
- Set-up fee quoted after the walk-through, depending on how much we move.
An example bill · one school, one busy month
| Line | Amount |
|---|---|
| Monthly fee | £150.00 |
| 1.5% of £24,310.00 paid online | £364.65 |
| Cash or bank transfer, £9,840.00 | £0.00 |
| Before VAT | £514.65 |
| VAT at 20% | £102.93 |
| Total for June | £617.58 |
Stripe's card fees for June were taken by Stripe, from your own Stripe account. They are not on this bill.
What the 1.5% is charged on
The 1.5% is only on card payments taken through Keely
Paid online means paid by card through Keely: on your booking pages, from a card saved there, or through a pay link you send after a phone call. Deposits and balances each count when they are paid. Refunds are not charged, and a gift voucher counts once, when it is sold. Cash, bank transfer and your own card machine carry no fee.
So a booking taken on the phone and paid by bank transfer carries no fee from us. In a quiet month with no online payments, you pay £150.
Phone, cash and bank-transfer bookings go in the same diary as online ones, so your crew lists stay complete.
This week: £1,915.00 taken, £16.50 in fees.
An example week. Ticks mark card payments taken through Keely.
Work out your price
Your price, from last season's card payments
Type what your customers paid by card last season. Cash and bank transfer add nothing, so leave them out. Every payment goes straight into your own Stripe account; this is Keely's share for the year. It starts at £156,000, the card payments of the sea school in the table below.
How we work it out
Keely is £150 × 12 months for each school, plus 1.5% of what was paid by card through Keely. Stripe's card fees are left out, because you pay them whichever system you use. Prices exclude VAT unless you tick the box.
Set-up fee quoted after the walk-through, depending on how much we move.
Running on Keely today
In its first ten days, two in three bookings came in while the office was shut.
Sailing Course Online · 9–19 Oct 2026
Sailing Course Online sells its courses and takes its bookings on Keely.
Three example schools
Keely against a percentage, at three sizes of school
A percentage system charges on every booking, however it was paid. Keely charges nothing on cash and bank transfer, so the more that comes in that way, the more you keep.
| School | Keely | A 1.75% system | A 5% / 3.5% system |
|---|---|---|---|
| A sea school: Two yachts, five-day courses, a shop for kit. £260,000 a year, 60% paid online | £4,140 (lowest) | £4,550 | £9,100 |
| Two schools, one company: Two sites, lots of phone bookings. £480,000 a year, 55% paid online | £7,560 (lowest) | £8,400 | £16,800 |
| A powerboat school: Two RIBs, one site, mostly weekend courses. £80,000 a year, 50% paid online. A percentage costs less here on fees alone, but Keely's £150 also pays for the website, the forms and the boat records: bring what those cost you now to the walk-through and we will set the two side by side | £2,400 | £1,400 (lowest) | £4,000 |
The £150 also pays for your website, your inbox and your boat and instructor records. Each one is listed below, under ‘What the price covers’.
Rates as published · 8 October 2026
Both comparison rates are from booking systems sold to UK sailing schools, read on their own pricing pages. The 5% rate is for a school under £100,000 a year; each school in a company is counted on its own.
What the price covers
Everything in the price, line by line
What every school gets for the £150 a month.
- Your website, course pages and checkout
Pages your staff change themselves, with live dates and places.
- Bookings, deposits and balances taken before the course
Online, phone and walk-in bookings in one diary.
- Student forms and joining instructions, with reminders
Sent after booking and chased for you.
- Boat checks and instructor tickets, with due dates
A warning, and a reason on record, when one lapses.
- A shared inbox, and live chat on your website
Every enquiry next to the customer's bookings.
- A group view if you run more than one school
Each school keeps its own website and Stripe account.
- Moving a booking to another date in one step
Pick the new date and the booking moves, with what the customer has paid.
- Customers choosing their own new date after a blown-out day
They pick it from your website, and Keely records it.
What costs extra
What costs extra, in full
Nothing else is charged unless we have agreed it with you in writing first.
Card fees and postage are never on our bill: Stripe and your carrier charge them on your own accounts.
If you leave, you take everything with you.
If Keely isn't right for you in the first 60 days, leave and pay nothing more. We'll hand you your data. Your notice period is agreed with you before you sign, so it suits your season. Your data and your domain stay yours: we hand you a full export. There is no exit fee.
Questions
Questions about price
If yours is not here, email hello
- Do you charge on cash and bank-transfer payments?
No, whichever way the customer booked: online, on the phone or at the office. Those payments go in the same diary as card payments, and we charge nothing on them.
- Do my customers pay a booking fee?
No. The price on your website is the price your customer pays. We add nothing at checkout.
- What counts as paid online?
Card payments taken through Keely, including pay links. The full list is under What the 1.5% is charged on above.
- Who charges the card fees?
Stripe, at the rates on your own Stripe account. The money goes straight to you, and Keely never holds it.
- Are prices with or without VAT?
Without. Every price on this page is before VAT at 20%. If your school is registered for VAT, you reclaim it as normal. If not, £150 a month is £180.
- Is there a set-up fee?
Yes. Set-up fee quoted after the walk-through, depending on how much we move. It covers setting up, moving your data and training your team, and it is written down before you sign.
- What do we pay over the winter?
£150 a month for each school, plus 1.5% of anything paid online. In a month with nothing paid online, that is £150.
- We run two schools. Is that £300 a month?
Yes, plus 1.5% of each school's bookings paid online. Each school keeps its own website and Stripe account, and you see both in one group view.
- Can you put the price up?
Only in writing, with at least as much notice as your own notice period, so you can leave before the new price applies.
- How long do we sign up for?
Your notice period is agreed with you before you sign, so it suits your season. For the first 60 days you can leave and pay nothing more: the promise is under the price at the top of this page.
- What happens if you leave?
There is no exit fee, and you take your bookings, customers, forms and web address with you. The records come as CSV or XLSX files, and you can download them yourself at any time. The promise, the notice and the export are in If you leave, just above.
Book a walk-through
Book a walk-through
Bring last season's numbers
Thirty minutes with Jake. We run your own figures through the sums on this page, show you your courses set up in Keely, and tell you plainly if something else would suit you better.
- £150 a month + 1.5% of bookings paid online
- Free, 30 minutes, Monday to Friday, 09:00 to 17:00 UK time
Jake Holmes runs every walk-through.
If Keely isn't right for you in the first 60 days, leave and pay nothing more. We'll hand you your data.
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